The Ferrari 308 GTB/GTS has become one of the more recognizable and iconic cars produced by Ferrari to date. It was made famous on the television series Magnum, PI. The series' lead, Thomas Magnum (Tom Selleck) drove the car around Oahu for 8 seasons while on his investigations, from 1980-1989. Several 308 GTS cars were used, a new one for each season, most being auctioned off after filming.

The 308 models are embraced by Ferrari fans and critics today. In 2004, Sports Car International named this car number five on the list of Top Sports Cars of the 1970s. The European 308 GTB QV and 308 GTS QV models are considered by many to be the most collectible 308 due to its subtle styling (deep front valance, racing mirrors, short lightweight bumpers) and speed as the fastest of all 308s produced.